“Mundo Maya” Program
The region of Mexico known as the “Mundo Maya” (Mayan World), made up of the states of Campeche, Chiapas, Quintana Roo, Tabasco and Yucatan, and which covers an area of 241.784 kms2, is considered within the federal government commitments for boosting regional development and strengthening of tourism a true national priority.
This effort in Mexico is part of a multinational alliance of the Central American countries of Belize, El Salvador, Guatemala and Honduras, also heirs to the legacy of the pre-Hispanic civilization, participating within the framework and scope of the Mundo Maya Organization.
Objective. To promote the strengthening of the Mayan World region, through strategies and actions geared towards developing new products and the consolidation of the existing supply, within the framework and scope of sustainable tourism development, with the participation of both the public and private sectors as well as including the local communities.
Sectors/Areas. The Mayan World region offers the following sectors or areas inasmuch to domestic as well as international tourism: sun and beach, culture, ecotourism and adventure, diving, cruises, business and conventions.
Strategic Goals.
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Strengthen the integration of the regional tourism product fostering the sustainability and development of the region.
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Promote quality and excellence in the provision of tourism services.
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Coordinate activities for promotion and marketing of regional multi-product tourism.
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Support the consolidation of the Mundo Maya Organization and strengthen its ties with the Central American countries belonging to same.
Additional Activities.
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Coordinate inter-institutional activities for facilitating and development of infrastructure and services in the region.
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Foster development and investment in tourism products seeking the availability of affordable financing.
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Promote the salvaging of archaeological sites.
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Promote sustainable development in the region.
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Integrate destinations that include the five Mexican states.
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Assist in the creation of quality circles.
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Support tour operators in order to promote the regional product.
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Foster participation in events for promoting tourist investment, as well as support the creation of investment portfolios in the region.
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Position the “Mundo Maya” trademark by means of participation in national and international fairs or exhibition shows and realize regional promotion campaigns.
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Offer competitive and differentiated tourism products in the Mexican states to the national and international levels.
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Obtain support from international organizations for the development and strengthening of the Mayan World.
- Participation in the interference forums of the Mundo Maya Organization.
Note: For more information about this Program, please contact the Coordination Office for the Northern Mexico - Mundo Maya Program:
Tel. (55) 3002-6300 Ext. 2443
Fax. (55) 3002-6347
E-mail. acontreras@sectur.gob.mx
Source: http://www.sectur.gob.mx
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